Souren Communications was proud to partner with Michael as he launched Bullseye, a new online business dedicated to offering thoughtfully curated, high-quality products for pets and the people who love them.

Our work began with the development of the company’s brand identity, including its logo and tagline. More than just a visual mark, the Bullseye logo carries deep personal meaning. The paw icon was intentionally designed to resemble the shape of Michael’s late dog, Bullseye’s paw, including the small pink spot that made it uniquely his. The result is a heartfelt tribute that honors the inspiration behind the business while creating a distinctive and memorable brand identity.

To complement the logo, we developed the tagline, “Targeted Products for Happy Pets,” reflecting the company’s commitment to carefully selecting premium products that contribute to the health, happiness, and well-being of pets.

The result is a warm, authentic brand identity that blends personal meaning with a clear business mission, creating an emotional connection with fellow pet lovers from the very first interaction.

Services Provided:

• Brand Strategy
• Logo Design
• Tagline Development
• Visual Identity Development
• Brand Messaging