Since 2010, Souren Communications has partnered with Dr. Bob Robinson and New Providence Orthodontics in New Providence, New Jersey, to develop a strong, welcoming brand identity and a patient-focused digital presence.

Our work began with the development of the practice’s original branding and WordPress website, designed to create a friendly, professional online experience for current and prospective patients. The goal was to reflect the practice’s commitment to high-quality orthodontic care while making it easy for families to access information and engage with the practice online.

In 2024, we led a comprehensive refresh of both the brand identity and website, working closely with the practice’s internal marketing and content lead, Rose Wippich. This collaborative effort focused on modernizing the visual identity, improving website usability, and enhancing content clarity to better support patient education and communication.

The updated website provides a clean, intuitive experience that highlights services, reinforces trust, and supports the patient journey from initial inquiry through ongoing care.

The result is a refreshed, cohesive brand and a modern digital platform that reflects the professionalism, approachability, and continuity of care that define New Providence Orthodontics.

Services Provided:

• Brand Strategy & Logo Design
• Website Design & Development (WordPress)
• Website Management
• Brand Refresh (2024)
• Website Refresh (2024)
• UX/UI Design Improvements
• Content Collaboration & Structuring
• Digital Strategy Support