For more than a decade, Souren Communications has served as a trusted marketing and communications partner to the Penn State Quarterback Club in State College, Pennsylvania, providing strategic guidance, branding expertise, website development, event support, and organizational consulting to help strengthen the club’s presence and engagement with members and supporters.

Our relationship began with the development of the club’s website in 2012 and has continued through multiple website redesigns and digital enhancements designed to support the organization’s evolving goals. As part of our ongoing partnership, we introduced an online membership and ticketing platform that modernized club operations, streamlined event registration, enhanced member communications, and improved the overall member experience.

Beyond digital marketing, our team played a key role in one of the club’s most significant milestones: leading the rebranding initiative from the State College Quarterback Club to the Penn State Quarterback Club.

From the initial strategic recommendation presented to the Board of Directors by John Souren through the development of the new visual identity by Karin and Anna Souren, we guided the organization through every stage of the rebranding process. The project included logo and brand development, website updates, member communications, and the creation of branded merchandise that continues to reinforce the club’s identity today.

In addition, Souren Communications established and manage the club’s Penn State marketing internship program, creating meaningful opportunities for students to gain real-world sports marketing experience while providing valuable support to the organization. For multiple years, we have mentored and managed student interns, fostering a program designed to benefit both the club and the next generation of marketing professionals.

Our involvement extends beyond marketing and communications. We have also provided DJ and emcee services for club events, helping create engaging experiences for members while supporting the organization’s fundraising and community-building efforts.

The result is a stronger, more recognizable organization with a modern brand, enhanced digital presence, streamlined member communications, improved online ticketing, engaging member events, and a sustainable internship program that continues to create value for members, students, and the Penn State community.

Services Provided:

• Strategic Marketing Consulting
• Brand Strategy & Rebranding
• Logo & Visual Identity Development
• Website Design & Development
• Website Management
• Membership & Online Ticketing Systems
• Member Communications
• Merchandise Design
• Event Marketing
• DJ & Emcee Services
• Internship Program Development
• Internship Management & Mentorship
• Content Development